CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
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5 Ways to Regain Profitability This Holiday Season

Thursday, November 19, 2020 - 10:00am to 11:30am

It has been a tough year for retailers but there's still time to make up for lost business!

Many retailers are confronting a different holiday season with limited capacity in-store, in-person events canceled, and an anxious public. This year Bob Phibbs will help you find success by covering 5 areas to get ready for the holidays including:

  • Getting the most out of omnichannel - curbside/BOPIS and the rest.
  • Marketing: the 6 emails you have to send this holiday season.
  • Social media: the 3 types of videos you must have to convert to sales.
  • Your crew - the scheduling secret to low turnover.
  • Training to sell - the one phrase that doubles your average number of items.

And much more along with your questions answered live with Bob Phibbs, the Retail Doctor.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.