Millennials, move over. A new generation is in the pipeline. According to an insightful article by The Fulfillment Lab, this year, the youngest Millennials will turn 26, while the oldest Gen Zers will turn 25. With members of the two largest living generations at peak spending ages, they simply cannot be ignored by retailers. So, what do today’s retailers need to know about these two unique generations? What are their spending habits? And how can you align your brand to meet their needs and capitalize on their immense buying power?
Find out How we can help you to start, grow and succeed!
Whether you want to launch, grow, transition or innovate your business, we can provide expert consulting, training, market research, access to capital and other tools at low to no cost assistance.
Your Local SBDC center is a part of the Central CA SBDC Network which since 2003, has assisted thousands of companies, from start-ups to established firms; helped to create and retain over 10,000 jobs; and created more than $435 million in loans and equity.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.