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California State University, Bakersfield
Central CA Network
All businesses face economic and workforce challenges. Businesses owned by African Americans, Asians, Hispanics, and other minority women including those with disabilities tend to be small and face additional challenges in competing with larger proprietors. Many have chosen to focus on working hard to rise above their ethnic and minority barriers and allow the company's success to take the forefront. This article provides tips to focus on your competitive advantage, promote your business visibility, and ease tension with a sense of humor.