CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
Helping Your Business Start, Grow and Succeed

*WEBINAR WEDNESDAY: 25 Location-based marketing strategies

A shopkeeper and her teenage assistant smile for the camera in front of the business.
Wednesday, September 20, 2023 - 5:00am to 6:00am

Marketing strategies designed to target localized consumer preferences and behaviors are among topics of this week’s free webinar presented by the Small Business Development Center at CSU Bakersfield.  

Host and SBDC director, Kelly Bearden will be joined by Lani Lott, president of L.L. Consulting. Lott will share 25 marketing strategies that focus on how to use elements of location-based marketing to increase brand visibility, engagement, sales, and gain a competitive advantage over larger, non-local competitors. 

Bearden will begin the webinar with updates on capital resources programs, the Bakersfield Entrepreneurship Grant Program, and weather-related disaster assistance for businesses from local, state, and federal governments. 

Questions from attendees will be taken. 

This marks the 291st episode of the weekly “Webinar Wednesday” business series that provides news and information helpful to employers and business owners. 

The CSU Bakersfield SBDC provides free one-on-one consulting to help small business owners. New and existing businesses can sign up for assistance by clicking here!


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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.