CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
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Learn how small businesses can thrive through change and develop strategies for growth on this week’s free webinar celebrating national SBDC Day 2025 when Susie Pryor, Director for the Central California SBDC network joins host and SBDC director, Kelly Bearden. Pryor also shares her personal adventures in buying, adapting, growing and selling small businesses.

Bearden begins the webinar with a look at the economics of small business and funding ideas for growing them, success stories, and key business-related updates.

The 8th annual SBDC Day is a national celebration of the success stories and impact that America's Small Business Development Centers (ASBDC) have on start-ups and small businesses. The ASBDC evolved into a nationwide network after it was created in 1976 by the U.S. Small Business Administration as a pilot program at California State Polytechnic University, Pomona.

This marks the 339th episode of the “Webinar Wednesday” business series that provides news and information helpful to employers and business owners.

The CSU Bakersfield SBDC provides free one-on-one help to small business owners. New and existing businesses can sign up to meet with a business advisor at no cost by clicking here!
 
TIMESTAMPS
00:00 Intro
00:55 What’s up today March 19, 2025
02:36 Poll Question #1: “What is the annual wage for someone in California making minimum wage per hour?”
03:22 Economic Corner
04:17 In the News – Local economist points to jump in policy, other uncertainties https://www.bakersfield.com/news/local-economist-points-to-jump-in-polic...
04:35 Small Business Average Pay as a Percent of Total Average Pay – Kern County vs. CA
06:43 Small Business Average Pay as a Percent of Total Average Pay – Total Number of Employees
08:05 Small Business Total Payroll & Percentage Change – Kern County vs. CA
09:12 Kern County Small Business Establishments – Percentage of Change Coming Out of the Pandemic – total number of employees – Kern County vs. CA
10:22 Small Business Employees Percent Change in Employees
11:25 Capital Corridor – Funding Options to Grow Your Business
14:29 Kern County deadlines to apply for SBA Economic Injury Disaster Loans https://www.sba.gov/funding-programs/disaster-assistance/economic-injury...
15:36 Free Human Resources Hotline for Employers in Central Valley of California
17:45 Central California SBDC Regional Webinar Series: Mastering Digital Marketing https://tinyurl.com/MasteringDM
20:07 Kelly introduces Susie Pryor, Director of the Central California SBDC Network
21:58 Susie begins her presentation - Thriving Through Change
23:26 Brits
24:47 Au Marche
25:02 Blue Dandelion
25:56 Bark Place
26:44 Cupcakery
28:01 Change is inevitable
30:16 The ABCs of change management
31:24 Attitude: the mindset behind change
35:01 B & C – Behavior and Cognition
38:18 Toolkit for Change – Strategies for Organizing Action
45:20 Kelly rejoins Susie for Questions and Answers with webinar attendees
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.