CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
Helping Your Business Start, Grow and Succeed

Five steps to help businesses build long-term relationships with customers, and options to put Social Security on more sustainable footing are among topics of this week’s free webinar presented by the Small Business Development Center at CSU Bakersfield. 

Host and SBDC director, Kelly Bearden is joined by Claudia Newcorn, President of Acorn Enterprises Marketing. Newcorn discusses five steps to building long-term customer relationships including ideas on how to retain clients, and actions to take without spending a lot of money.

Economist Mark Evans, emeritus professor from CSUB provides options for putting Social Security on sustainable footing.

Bearden begins the webinar with information on the IRS Employee Retention Credit Amnesty Program and how to qualify, and the Corporate Transparency Act and Beneficial Ownership Information (BOI) reporting.

This marks the 306th episode of the weekly “Webinar Wednesday” business series that provides news and information helpful to employers and business owners.

The CSU Bakersfield SBDC provides free one-on-one consulting to help small business owners.

New and existing businesses can sign up for assistance by clicking here!

TIMESTAMPS The two bold blue links below are direct links to Dr. Evans' Social Security presentation, and Claudia Newcorn's "Five steps to building long-term customer relationships" 
00:00 Intro
00:23 What’s up today January 24, 2024
03:08 Status of key local programs
05:39 Kelly introduces Dr. Mark Evans, Webinar Wednesday’s resident economist
06:40 Federal Debt: An unsustainable path
07:28 All feasible solutions must focus on healthcare and Social Security
07:56 Key Drivers
08:24 Social Security & Medicare solvency: Nearly the full solution!
09:11 Today’s Focus: Social Security Trust Funds (Maybe) my next presentation: Medicare
09:30 General Strategies
10:28 How would you make Social Security solvent?
13:15 CSUB students dialoguing across differences at Harvard University, January 18-22, 2024
15:22 Beneficial Ownership Information – Corporate Transparency Act https://www.fincen.gov/boi
18:29 Community Calendar: State of Kern County – Jan. 25, 2024
18:43 Community Calendar: Indian Wells Valley Economic Outlook Conference Feb. 2, 2024
19:03 Community Calendar: Power Pitch application deadline for women entrepreneurs has been extended to Feb. 9, 2024 https://bakersfieldwomen.org/power-pitch/
19:33 12-week Home Daycare Business Start-Up with Nurture- $1,000 start-up grants
19:55 See what tools the SBDC has for your business
20:01 CSUB YouTube Channel
21:09 FREE Human Resources Hotline for Employers
21:18 Kelly introduces Claudia Newcorn, award-winning consultant, speaker, and author of the Amazon best-selling book, “Zipline to Success, Fast-track Marketing Solutions to Accelerate Your Sales and Profits”
22:10 Claudia begins to speak
23:09 Does this describe you?
23:29 If you answered yes…
24:26 What we’ll cover today
24:58 When clients say “I need marketing,” what they often really mean is…..
25:19 Why does it matter?
25:38 How can you keep customers?
26:58 Relationships require work
27:59 #1 Are you true to your B&M?
30:22 #2: Do you exceed expectations?
31:49 #3: Develop a ‘Connect’ Plan
32:30 Do you make it memorable?
34:00 #4: Show appreciation
36:07 #5: Cater to your VIPs
38:02 #6: Optimize your ‘Tech Connect’
39:32 Don’t just focus on social media!
41:39 #7: Reputation management
42:23 Some fun and creative ideas
44:08 More ideas
45:51 Bonus tip!
47:26 Be smart: Study your competition
48:30 Avoid price wars
49:41 Monitor what’s working
50:58 Remember...
51:37 Kelly rejoins Claudia for Questions and Answers with Attendees
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.