CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
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Marketing strategies designed to target localized consumer preferences and behaviors are among topics of this week’s free webinar presented by the Small Business Development Center at CSU Bakersfield. 

Host and SBDC director, Kelly Bearden is joined by Lani Lott, president of L.L. Consulting. Lott shares 25 marketing strategies that focus on how to use elements of location-based marketing to increase brand visibility, engagement, sales, and gain a competitive advantage over larger, non-local competitors.

Kelly begins the webinar with updates on capital resources programs, the Bakersfield Entrepreneurship Grant Program, and weather-related disaster assistance for businesses from local, state, and federal governments.

This marks the 291st episode of the weekly “Webinar Wednesday” business series that provides news and information helpful to employers and business owners. The CSU Bakersfield SBDC provides free one-on-one consulting to help small business owners. New and existing businesses can sign up for assistance by clicking here!

TIMESTAMPS - Link in bold blue below is where Lani Lott begins her PowerPoint 

00:00 Intro
00:35 What’s up today September 20, 2023
02:28 Capital Corridor: Debt ceiling for small businesses – factors that can limit your raising capital
03:49 Capital Corridor: Identify and plan borrowing opportunities
07:32 Economic Corner
08:47 Economic Corner: $20 minimum wage; PPP state income tax relief in CA; Restaurant Relief Fund income tax relief in CA 12:17 SBA Disaster Loan Comparisons
14:20 Want to run a day care business? $1,000 start-up grants
15:28 Bakersfield Foodservice Management Program
15:39 Bakersfield Entrepreneurship Grant Program – Basic Requirements and Process
16:44 Recent Pandemic Relief Changes – IRS putting a hold on procession new ERC claims
18:03 FREE HR Hotline phone numbers for employers by county in CA
18:36 Community Calendar
19:04 CSUB SBDC YouTube Channel
19:18 Kelly introduces today’s special guest Lani Lott, president of L.L. Consulting
20:30 Lani Lott begins to speak
20:57 Lani begins her PowerPoint: Locale Marketing: Support Local, Be Local
21:18 What is Local Marketing?
23:48 Types of Businesses that Benefit from Local Marketing
24:09 25 Local Marketing Strategies 1 through 5
29:54 25 Local Marketing Strategies 6 through 8
33:14 25 Local Marketing Strategies 9 through 11
36:32 25 Local Marketing Strategies 12 through 17
41:31 25 Local Marketing Strategies 18 through 21
45:18 25 Local Marketing Strategies 22 through 25
47:18 Kelly rejoins Lani for discussion and Questions & Answers
 
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.