CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
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CSU Bakersfield SBDC
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Learn 10 marketing strategies that are effective at reaching clients and can help grow your business.

On this week’s free webinar, SBDC director Kelly Bearden is joined by Haley Hoover, SBDC business advisor with the UC Merced Small Business Development Center. Haley provides a variety of marketing tools, tips, and 10 strategies to help business owners attract clients without relying on social media.

Haley is also a corporate team builder, author, and intuitive artist through her business, The Sparkling Hippie. She offers custom art events for team workshops and entrepreneurs.

Kelly begins the webinar with a look at the economy, the availability of capital resources, and more.

This marks the 326th episode of the “Webinar Wednesday” business series that provides news and information helpful to employers and business owners.

The CSU Bakersfield SBDC provides free one-on-one consulting to help small business owners. New and existing businesses can sign up to meet with a consultant at no cost by clicking here!
 
TIMESTAMPS The bold blue link below is a direct link to when Haley Hoover begins her presentation on marketing.
00:00 Intro
00:25 What’s up today September 24, 2024
02:57 Joint FEMA/CA/SBA Damage Assessment Concluded
03:27 Our Role in Disaster Relief – How the SBDC Can Help You
05:30 Disaster Recovery Process
06:18 Beneficial Ownership Information https://www.fincen.gov/boi
07:58 Capital Corridor
08:24 Economic Corner
08:49 Free Human Resources Hotline for Employers in California
09:13 Want to Run a Home Daycare Business? Nurture – No Cost Training Program for New Home Child Daycare Businesses https://www.nurturebusiness.org/
10:06 Membership has its privileges https://csubsbdc.com/get-started
10:19 SBDC tools to help your business succeed!
11:07 Kelly introduces today’s special guest: Haley Hoover, SBDC Consultant and owner of the Sparkling Hippie https://www.thesparklinghippie.com/
13:42 Marketing – What Isn’t Working?
15:20 Instagram Isn’t the Queen Bee Anymore
15:37 We’re No Longer in the “Justin Bieber” Days of the Internet
16:24 Instagram Shelf Life is Drastically Decreasing
18:40 Social Media Stats for 2024 Instagram – less than 20 hours
18:58 Social Media Stats for 2024 Facebook – less than 1.5 hours
19:42 Lifespan of Social Media Posts https://www.scottgraffius.com/blog/files/social-24.html
25:39 What Problem Does Your Business Solve?
26:14 Marketing in a Nutshell
26:47 Example 1 – Cherry lip gloss to teen girls
27:20 Example 2 – Luxury Cherry lip gloss to women
28:11 Contrast of marketing lip gloss to teen girls vs. women and what works
30:11 10 Marketing Methods that are working better than ever
30:56 SEO
32:09 Where Are Your Clients Searching for You?
33:07 Blogging
34:12 Pinterest – helpful tool https://www.tailwindapp.com
35:50 Updating Old Content
36:47 Google My Business
39:19 Coffee Dates
40:00 Strategic Partnerships
40:44 Workshops and Events
42:06 Email Marketing
43:28 Snail Mail
44:23 Marketing Mindset
44:41 Key Takeaways
46:06 Questions and Answers with webinar attendees
 
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.