Webinar Wednesday, Episode 384
AI is everywhere right now, but for small business owners, the real question isn’t how to use it — it’s how to make sense of the numbers already sitting in their business. In this special Thursday edition of Webinar Wednesday, part of SBDC AI Day 2026, CSUB SBDC Director Kelly Bearden is joined by Small Business Specialist Ranjeet Singh Loa for a look inside how the CSUB Small Business Development Center uses AI, at no cost to clients, to turn raw business data into clear, actionable plans.
What the data tells us about AI adoption
Before diving into solutions, Kelly polled the audience to understand where small business owners really stand on AI. The results were telling:
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Biggest barrier to using AI Time and understanding of AI programs topped the list at 38%, followed by cost of subscriptions and security concerns, tied at 23% each. If time and confidence are what’s holding you back, that’s exactly what an SBDC advisor can help close. |
Where AI could save the most money Marketing led the way at 36%, with financial analysis close behind at 21%. Administration, product development, and “not sure” tied for third at 14% each — proof that most owners see real, practical upside, even if they’re not sure where to start. |
The SBDC’s Approach
5 steps that turn your data into a decision
Real Results
Three client stories: AI at work
Also Worth Knowing
More from this episode
Kelly and Ranjeet also covered these areas during the episode:
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Capital Corridor: SBA lenders and AI SBA lenders aren’t making “AI loans” — but they do want to see the efficiency, profitability, and scalability that AI-assisted planning can demonstrate, and AI can even help simplify the loan application process itself. |
Economic Corner: The productivity focus With labor and insurance costs rising, AI may become one of the biggest productivity tools since the internet — helping businesses get more from the team they already have. |
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Spotting revenue leakage From payroll overruns to missed upsells, AI-assisted dashboards can surface exactly where revenue is quietly slipping away — and where gross margin by category tells a different story than the top line. |
Marketing backed by data, not guesswork Knowing where your traffic actually comes from — and where your marketing funnel is losing people — turns marketing spend from a guess into a decision. |
From The Audience
Live Q&A highlights
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How do I build AI into my long-term strategy? Start small, with one process, and build from there alongside your advisor. |
Who’s responsible if AI gives incorrect advice? Every recommendation is reviewed by a real SBDC advisor before it ever reaches a client. |
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Is there an approved list of AI platforms? SBDC advisors walk clients through platform options during a free consultation. |
Where can I learn more about using AI myself? The SBDC offers classes and resources in addition to one-on-one advising. |
Watch the full webinar
This blog post covers the highlights, but the full episode includes live dashboard walkthroughs, a deeper look at the SBDC’s AI toolbox and AIU-certified advisors, and a full live Q&A with attendees.
▶ Watch “How Our SBDC Uses AI to Help Small Businesses at No Cost” on demand →
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Kelly Bearden — CSUB SBDC Director Kelly Bearden leads the CSU Bakersfield Small Business Development Center, serving small business owners throughout Kern, Inyo, and Mono Counties. The SBDC provides free one-on-one advising and helped local businesses access nearly $9.9 million in capital investment in 2024. |