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California State University, Bakersfield
Central CA Network
No matter what industry they are involved in, most businesses have seasonal highs and lows. However running a seasonal tourism business depends heavily on the revenue generated during a single season to carry them through the year and there is no wiggle room for a bad season or let alone a pandemic. This webinar will discuss how seasonal businesses can start to pivot their operational model, share ideas for continuing to reach out to their seasonal visitors and build loyalty, and begin implementing new ways to reposition themselves for the both the short and long term.
Taught by Lani Lott, President of L. L. Consulting. Lani has over 28 years of working in the field of downtown development and economic revitalization.
This Webinar is Part 3 of a 3 Part Series.