CSU Bakersfield SBDCServing Inyo, Kern, and Mono Counties.
Helping Your Business Start, Grow and Succeed

UPDATE- CHANGED TO WEBINAR: Mastering Generational Marketing

Event Flyer, Changed to Webinar: Modesto: Mastering Generational Marketing, 4/2/20, 5:30p-7:00p, 1625 I Street, Modesto, CA. FREE.
Thursday, April 2, 2020 - 5:30pm to 7:00pm
Price: 
FREE!

When developing a marketing strategy, age and generation are factors that need to be considered. Terms like "MILLENNIALs," and "baby boomers" are thrown around, but what do they actually mean? How can businesses make sure they are targeting all the demographics effectively? Join this webinar to find out!

Don't miss your chance to learn from expert speaker Lani Lott! All from the comfort of your own home!

Ms. Lani Lott, President of L. L. Consulting has over 28 years of working in the field of downtown development and economic revitalization. Since 2001, Ms. Lott has been providing technical assistance services, ranging from board training, strategic planning, fundraising strategies, tourism, branding, and market plans, volunteer management, Main Street formation and development, economic development strategies and business improvement district formation and management across the Southwest. Prior to establishing L.L. Consulting in October of 2000, Ms. Lani Lott was Senior Consultant for Burnes Consulting, a nationally recognized consulting firm located in California. During her tenure at Burnes Consulting, she acted as the lead project manager on numerous downtown development and revitalization projects throughout the country, conducted strategic planning and helped communities with developing plans for long term sustainability both organizationally as well as programmatically. Due to her years of experience and expertise with an array of topics, Ms. Lott is regularly asked to present as a speaker or trainer.

Online Webinar!
English French German Italian Portuguese Russian Spanish

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.